TikTok and Instagram are untapped channels for exchange user acquisition while everyone fights over Crypto Twitter and paid ads. Reach new traders at $2 to $5 CPMs versus $70 plus on X.
Book a Trading Strategy CallCEX operators are pouring money into the same channels, facing skyrocketing CPAs and diminishing returns. You need to reach new traders, not compete for existing ones on Crypto Twitter.
Meta and Google CPAs for crypto exchanges are through the roof. Every exchange is bidding for the same keywords. You're locked in a cost war with no exit.
Marketing on X only reaches existing traders. You're talking to people who already know about crypto. You need to reach first-time buyers, and they're not on Crypto Twitter.
Referral programs are table stakes. Everyone has them. They don't drive new user acquisition anymore, just cannabilise your customer base.
New users are sceptical of exchanges after FTX and Celsius collapses. Your brand messaging doesn't rebuild trust. You need authentic user voices.
Paid user acquisition through app stores is limited for crypto exchanges. You can't buy your way to visibility in the App Store or Google Play.
X and YouTube KOL pricing has exploded. ROI from influencer partnerships is declining while rates keep climbing. You're paying more for less impact.
Creator content that reaches first-time crypto buyers through authentic education and real user experiences, not affiliate links or brand messaging.
Build Your Acquisition StrategyTutorial UGC showing the exact signup flow and first trade. Real people, real walkthrough, zero corporate feel. New buyers see exactly what they need to do.
Screen recording style content showing your exchange features, charts, order types, security features. Educational and signup focused.
Deploy 10 to 100 plus creators showing real usage simultaneously. Each creator adds unique perspective and reaches different audiences. Network effect scales your impact.
Real people, real experiences, rebuilding confidence post FTX. Authentic stories outperform brand messaging 92% of the time.
Content around trending coins that drives exchange signups. When DOGE or new tokens trend, your exchange becomes the destination.
TikTok, Instagram Reels, YouTube Shorts simultaneously. One creator produces video once, repurposes across all three platforms.
See how creator-led distribution stacks up against traditional exchange marketing channels.
| Traditional Paid Ads | X & YouTube KOLs | KAIKA | |
|---|---|---|---|
| Audience Type | Broad (mostly crypto-aware) | Existing traders (echo chamber) | First-time buyers (new users) |
| CPM Range | $50 to 200 plus | $70 to 500 plus | $2 to $5 |
| Cost Per Registration | $5 to $50 | $10 to $100 | $2 to $5 |
| Content Authenticity | Corporate messaging | KOL sponsored content (obvious ads) | Genuine creator experiences |
| Scale Speed | Quick (ad spend scales instantly) | Slow (limited KOL availability) | Fast (650 plus creator network) |
| Platform Restrictions | Limited (paid ads restricted) | High (limited TikTok access) | Native (organic content unrestricted) |
We analyse your exchange's unique selling points, identify target user segments, and find gaps in the market. We match you with creators from our 650 plus network.
Deploy creators with signup focused and education content. Platform walkthrough videos, trending token content, first-time buyer tutorials. All optimised for registrations, not just views.
Track registrations, KYC completions, first trades, and LTV. Deploy more creators to winning creator profiles. Iterate based on data, not vanity metrics.
People reached across our campaigns
KAIKA Network
TikTok CPM vs $70 plus on X
14x cheaper
Creators in our network
KAIKA Network
Campaigns we have launched
KAIKA Proven Track Record
Lower CPA versus paid channels
Average KAIKA Performance
Higher conversion from UGC versus brand content
KAIKA Data
Book a free trading strategy call. We'll analyse your current acquisition channels and show you exactly how creator content can drive new traders at a lower cost per registration.